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Increase your earnings from Google Adsense – Part 1 eCPM
If you were making money from your blog or website with Google AdSense you might be interested in a few simple tips that can help you get more money from the same traffic you get now. What? Should not you concentrate on more traffic?
It's always a pleasure to find new sources of traffic, and you must continue to work on your Search Engine Optimization and get inbound links on your pages to get targeted visitors to your site.
But chances are that there are simple things you can do for your pages to improve the click through rate (CTR) and the value of each visitor (eCPM). If you can increase your eCPM by 50%, for example, he will have the same background line effect that leaving the same eCPM and increasing traffic by 50%.
And if you raise your eCPM and your traffic continues to increase, you make more money!
eCPM is a number that appears in our AdSense reports wins and from your computer and the CTR The average amount you earn from a click on an ad. It is an estimate of how much you earn each page 1000 views (no clicks).
So if your eCPM is $ 10.00 and a hundred thousand visitors come to your pages, you can expect to earn about $ 1000 (100 times $ 10).
The eCPM value as a measurement tool is that it allows you to take your attention from individual clicks, and think of the value of the page to advertisers – And your visitors.
Your eCPM is likely to vary much from day to day unless you have a large number of clicks per day (hundreds or even thousands). For most small sites, it is good to watch the eCPM for 7 days at a time, or even a month. You can easily choose a time to look selecting the period from the dropdown in the AdSense reports.
Your eCPM happen if your CTR increases while the price of an ad average remains the same. It may also increase if the price of an average increase of the announcement while the CTR remains the same.
And of course, the best of possible worlds, both your CTR increases, and the average value of an ad.
Think eCPM as a measure of temperature, but advertising value of your pages.
There are two basic principles to improve your eCPM, and those who will be the next two sections in this series. The first is to create the format and layout of your pages more user friendly for the ad, and the second is to focus your content and your visitors better to attract more highly targeted ads.
Although at first glance you might think they are "tricks" to increase the AdSense revenue to the detriment of the quality of your site, it's really not. The same things that improve your site for AdSense, will improve the visitor experience of your site.
We'll talk about this soon. In the meantime, take a look at your eCPM, and start thinking about what you can do to increase it.
About the Author
Brad Jensen is a writer, website developer, and software author who has been helping people get the most out of AdSense for several years. For more AdSense tips, tools, and techniques, visit
www.free-adsense-secrets.com