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How Google Matches AdWords advertisers with websites disseminating Adsense
Introduction to Adwords and Adsense
Google Adwords and Adsense are two sides of same coin. They work hand in hand to deliver targeted advertisements to potential customers and generate revenue for advertisers Web site owners, and of course – Google.
Adwords is a system of targeted ads provided by Google advertisers. Advertisers submit a list of keywords or phrases for their ads, what triggers them to be shown on a website or in the results of Google search engine pages (SERP). Advertisers pay Google for each click the ads generate.
Adsense, on the other hand, is a program that allows ads to owners Web sites to display relevant text quietly, image and, more recently video advertisements on their sites. There is also a way for owners Web site to add Google search on their websites and earn money by displaying ads on results pages. The ads displayed on each site are managed by Google and generates income for the owner of the site. While site owners should not pay to join the program they always paid for each click received by the ads on their site or a thousand times for a particular ad appears on the site. Therefore AdSense is called a pay-per-click and pay-per-print program.
Keyword targeting and site-targeted advertising
As mentioned previously, AdWords and AdSense are two sides of one coin. For both programs work they need each other. Adsense affiliates need the data provided by Adwords advertisers to be able to display relevant ads on their websites. But how do you know what Google ads are relevant? How Google match the ads on websites?
Adsense in their FAQ, Google replies to the question. According to Google they use Google search technology and ranking pages to show ads on websites. Google matches advertisers and Web sites using two different techniques – keyword targeting and Site-targeted advertising. The choice of technique will be used in the matching process is to the advertiser.
Keyword Targeting
Keyword targeting keywords or key phrases used to respond to ads on websites. Google compares the keywords to the content of a website and decide whether advertisements are relevant site visitors. However, Google matches ads to Web sites not only using the corresponding keyword simple as described above but using a complex algorithm that takes into account the analysis of words, word frequency, font size, and the general structure web links. What the algorithm is, of course, Google will not say.
Site-targeted advertising
targeted advertising sites is an option Google provides its advertisers. In site-targeted advertisers are allowed to choose which sites they want their Announcements appear at this site-targeted advertising option is beneficial for advertisers who know their target audience and the sites they visit regularly. This option does not use the complex algorithm used in the matching keywords. Instead, it is simply the ads websites as requested by advertisers a direct way. This option is equally effective than keyword matching option if the advertiser has the opportunity choose the best sites for them to appear. Best sites are where the majority of visitors belongs to the target audience for advertisers.
The need for more sites that host advertising
Adsense and other targeted advertising systems have proved very effective and are so popular nowadays there is a need for more advertising spots available on the websites accommodate the number of AdWords advertisers. There are many sites there willing to take advantage of classifieds, but since Google is after the quality and relevance, not just any site. It is necessary for web pages quality to serve as host of advertising. A good web page means that the website has rich content and also a lot of traffic or visitors. Although a site has quality content, but generates little traffic would not be good publicity for the host ads will be seen only by few. A site with much traffic, but the content is crap or not questionable taste of Google because they maintain standards to ensure quality. quality websites as one who is not affiliated Adsense are increasingly difficult to find. As a result, Google has found a new method that helps discovery of these sites. The new method then be used by Google to help them introduce new quality sites to their Adwords advertisers who want the option of site-targeted advertising.
Google's new method
Last May 4, 2006 a new patent filed by Google entitled Determination of prospective advertising hosts using data such as crawled documents and access statistics documents (U.S. patent application 20060095322) was published. The patent listed as inventor Timothy Matthew Dierks. The patent describes a new method that Google will use, or more likely already used to help discover new sites and web pages that can serve as hosts to advertise their ads Adwords. The method will be used for three basic objectives as summarized by William Slawski on his paper on improving Google Adsense / Adwords. The three basic uses are:
1. sites that accept advertising sites / hosts
2. Rating web pages in terms of page views and revenue expected ad per page view
3. Sorting documents according to their scores
After sorting the documents according to their scores on the web pages will then be presented viable to advertisers for their consideration. Websites and / or selected pages from advertisers will be then used as the host ads.
Some of the information will be presented by Google's web pages to help advertisers make their choice are:
1. Features of the Web page
2. The contents of the webpage
3. Information on the web page (home)
4. Importance or quality of a web page
5. Characteristics of web page visitors
6. The absolute position of the ad in the web page and its position relative to other ads on the page
7. the absolute size of the ad and its relative size relative to other ads
8. The color ad
9. The number of other ads that will be launched on the page
10. The Other types of ads that will run on page
11. Time of day, week and year the ad will be served … more yet.
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What is the Difference Between Adwords and Adsense? Using Adwords and Adsense To Make Money Online